Daisy

Sean Devine
Meisner Theatre School | Studio Theatre | New York, NY

Directed by Pandora Scooter
Scenic Design by Madeline Goddard
Costume Design by Emily White
Lighting Design by Jessica Wall

Sound Design by Gregory Jackson

Projection Design by Sean Keough
Photography by Jessica Wall

It’s the fall of 1964. Bloody turmoil over civil rights is spilling onto the streets. A fearful ideology is growing from the conservative right. The threat of nuclear war is palpable. And a little skirmish in the far-off nation of Vietnam just won’t go away. With a presidential election looming, a group of “ad-men” working for Lyndon Johnson unleash the most devastating political commercial ever conceived, the “Daisy ad.” Based on true events, DAISY explores the moment in television history that launched the age of negative advertising, and forever changed how we elect our leaders. War was the objective. Peace was the bait. Everyone got duped.